When I begin working with a new client the 1st question I ask is “What business are you in? I usually get answers like: I run a printing company, I’m in plumbing suppliers or I’m a graphic designer. I then ask again “What business are you in.” and I get the blank stare.
Marketing yourself as [...] Read more »
Archive for the ‘Minority Advertising’ Category
What Business Are You In?
Posted by Small Biz Ace on November 18th, 2009
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Double Check Your Facts – Triple Check Your Sources
Posted by Small Biz Ace on January 3rd, 2008
We’re redesigning our website to take advantage of Web 2.0 features, so I decided to take a look at some of the other video production websites out there. During my surveillance of competitor websites I noticed this statement on several video production and new media company websites.
“A research study from the Wharton School of Business [...] Read more »
Getting Sponsorships for Your Business or Event
Posted by SB Guru on December 10th, 2007
I’m moderating a panel tonight on sponsorship titled “Sponsorship a 360 degree view.” The panel is part of the New York chapter of the National Association of Market Developers (NAMD) Marketing Mondays. The purpose of the panel is to bring together corporations and small businesses to have a frank discussion of what corporations look for [...] Read more »
Is GM Signaling the End of African Amercan Ad Agencies?
Posted by SB Guru on November 27th, 2007
This week BlackEnterprise.com reported that GM is reorganizing its 2008 advertising roster in a manner that has temporarily and possibly permanently booted the black-owned Carol H. Williams Advertising Agency (No. 2 on the BE ADVERTISING AGENCIES list with $367.5 million in billings) from its garage.
The African American accounts for six of GM’s eight U.S. vehicle [...] Read more »
